My pieces of paper…
- Master’s Degree (with Distinction) in Digital Marketing Communications from the Manchester Metropolitan University Business School
- Post-Graduate diploma in Strategic Management and Leadership with the Chartered Management Institute from the Isle of Man International Business School, Fellow of the Chartered Management Institute (FCMI) and Chartered Manager (CMgr)
- Qualified Member of the Learning & Performance Institute (MLPI) and Certified Designer of Online Learning (CDOL)
- Professional Diploma in Marketing with the Chartered Institute of Marketing from the Isle of Man International Business School, Member of the Chartered Institute of Marketing (MCIM) and Chartered Marketer
- Infusionsoft Certified Marketing Automation Consultant
- HND (with Distinction) in Computer Studies from Southampton College of Higher Education
Chris Kent MSc (Dist) FCMI CMgr MLPI CDOL MCIM Chartered Marketer
Once upon a time
I started my career as a computer programmer after graduating with an HND in Computer Studies from Southampton College in 1984. In my spare time I wrote a software package for a local builder to help them with their estimating. It saved them a lot of time and money and they loved it.
I’d always had a burning desire to be my own boss. Shortly after my 23rd birthday I gave up my day job, started my first business to sell “Easy Estimator” to every unsuspecting builder in the country and make my first million.
Well that didn’t happen!
Within a few short years I’d screwed up, gone bust and buried myself under a mountain of debt. By the ripe old age of 26 I’d ‘lost my shirt’, become another government start-up failure statistic and was on first name terms with a local bankruptcy solicitor.
And I guess that’s where the story starts…
The biggest lesson
Having a great product was only a small part of the entrepreneurial equation. I learned the hard way that marketing is far more important – and a skill I needed to develop before I had another go. I read every marketing book I could get my hands on, attended every seminar I my credit card could bear, and burned the candle at both ends to hone my marketing skills. I loved it. It became my passion. It consumed me!
Over the last quarter-century I’ve started several businesses and also helped friends take that great leap into the unknown. Some were successful, like my IT consultancy business which netted me a personal income of over £250K in the run up to the Year 2000 – Ah! Those were the days! Others less so – like my property business which plummeted during the financial crisis and cost me a couple more shirts! As an entrepreneur you have to take the rough with the smooth but on reflection, when I focused on my customers and applied what I learnt, things usually turned out well. At least until the Internet came along and started to turn the marketing world on its head.
I spent several years grappling with the swarm of new developments and trying to understand how the whole thing pieced together. Not to mention burning a hole in several credit cards attending weekend seminars run by the self-proclaimed experts of the day peddling the latest Internet fad.
The digital snake oil salesman left me frustrated, confused, and with literally hundreds of hours of DVDs to wade through to find a single nugget of wisdom I could use in my next venture.
The stress of life in the fast lane eventually took its toll and I was diagnosed with a pretty serious heart condition. That stopped me dead in my tracks and my doctors insisted I quit work and take things easy!
Back to school
But I had to do something, so I went back to college and started to formalise my marketing and management experience, which was a really useful exercise – and actually kind of fun.
I began to understand the theory around what I’d been doing all those years, but the big digital picture still eluded me. That was until I enrolled for a Master’s Degree in Digital Marketing at Manchester Metropolitan University in 2012.
The fog lifted and all became clear during my final year. My research dissertation focussed on the impact of the digital marketing skills gap on small business owners – and boy – was that an eye opener! I’d finally solved the puzzle and it all made sense.
The next chapter
Graduating in 2015 set me up for my next career move – to help fellow entrepreneurs and small business owners get to grips with the modern marketing landscape rather than drown in a sea of social media and digital information overload.
Every entrepreneur I interviewed during my research told me that if they only knew how modern marketing actually worked before they started their business, their lives would have been so much easier!
That inspired me to continue my journey and the concept of the 21st Century Marketing System was born shortly after I started my part-time PhD.
A new mission
In July 2017 I published my first book based on my research entitled “21st Century Marketing: What it is, why it matters and how to do it”.
The book presents a simple solution to a complex problem; it teaches entrepreneurs and small business owners how to generate word-of-mouth in the digital age.
My goal now is to help every willing entrepreneur and small business owner build a solid foundation in modern marketing before they repeat the mistakes I made when I first started – and I might just make a contribution to small business start-up success statistics along the way…
Now you know a bit about me, how can I help you?
Want to take a sneak preview before it’s released?
Personal Invitation: Why not let me give you a guided tour of chapter 1…
Limited Pre-Release Offer
Get in quick and let me send you the first chapter of my new book “21st Century Marketing: What it is, why it matters and how to do it” absolutely FREE.
Plus: Over the next few days I’ll give you a guided tour tailored to exactly where you are in your entrepreneurial journey to help you really take advantage of what you’ll learn.
P.S. I’ve always found that a little extra guidance at the start can make a big difference later on – so don’t be shy 🙂
To accept my invitation please enter your details in the form below and indicate where you are on your entrepreneurial journey.
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