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21st Century Marketing: What it is, why it matters, and how to do it

Official Publication Date: 1st September 2017

Pre-Publication copies available from 17th July 2017

Order Your Limited First Edition Copy Today!

Would you like a special Limited First Edition hardback copy of “21st Century Marketing: What it is, why it matters and how to do it” signed by the author?

We will be printing a small number of hardback copies we launch and these will only be available direct from us. You will not be able to buy them anywhere else and once they’re gone – They’re Gone!

SImply Click Here to place your order and reserve your copy right now!  Oh! And by the way, whilst you’re waiting and to whet your appetite, I’ll send you a copy of the first chapter so you can get started – just look out for the email in your inbox.

To reserve your limited first edition copy of “21st Century Marketing: What it is, why it matters and how to do it” please complete the order form below and click the “Reserve my copy” button to secure your copy today!

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How Do You Generate Word of Mouth for Your Business in the Digital Age?

Over 5.2 million micro-business owners in the UK would love to know the answer to that question…


Dear Fellow Entrepreneur

As small business owners it often falls on our shoulders to market our own business. We have to play the role of “Marketing Manager” in addition to everything else we need to do – but we are not alone. According to recent government statistics there are over 5.2 million micro-businesses in the UK – that’s small businesses with less than ten full-time employees. Many small business owners have little or no marketing education, knowledge or experience, which is a problem because when they come to do it the first time using their own cash, the very thought of it overwhelms them and they just don’t know where to start.

Modern marketing is getting more and more complex by the day. Understanding it and keeping up to date with advances in digital and social media marketing is a monumental task – if not impossible.

But there’s another problem – in fact there’s two!

The first problem is that there is a huge global digital marketing skills gap. Qualified staff are in huge demand and cost a fortune. This means the chance of finding qualified employees to help you with your marketing you can afford is virtually zero.

The second problem is that whenever demand exceeds supply, other entrepreneurial characters spot the opportunity and step up to fill the void. They often have the best intentions but in reality, they too, have limited skills and knowledge to offer. You end up paying to educate them as they make mistakes and learn the ropes at your expense.

With so many self-proclaimed ’marketing gurus’ out there how do you know who to trust? That’s a common complaint I hear from small business owners desperate to put their business on the map. It was best articulated by a young lady I interviewed in Jersey when I was doing the research for my Master’s dissertation. Her exact words were, and I quote:

“It’s a real jungle out there and it’s all so complex – what with digital marketing, social media and everything else. Plus there are so many self-proclaimed experts talking about so many different things it’s impossible to know who to trust and where to start. Marketing generally is just so confusing these days it’s a real nightmare for people like me.”

If you share her nightmare then you’re not alone. Is epidemic! In fact, a recent survey revealed lack of marketing skills and knowledge was the biggest cause of start-up business failures.

Think about it for a second – more failed business owners attributed their misfortune to their lack of marketing skill rather than anything else! Not lack of money, not lack of a great product, not lack of good staff – but lack of customers because they didn’t know how to attract them to their business.

When I started the research for my Master’s Degree in Digital Marketing I wanted to find out what impact the global digital marketing skills gap has on micro-businesses. What I discovered was that entrepreneurs and small business owners don’t just suffer from a digital marketing skills gap; they also suffer a general marketing skills gap.

This is significant because without an understanding of the basics of general marketing, it becomes virtually impossible to make anything work online and you end up wasting a fortune!

Marketing is all about communication, and effective communication depends on getting the right message, in front of the right audience, at the right time, using the right tools.

So how exactly do you do it in a fast paced complex modern marketing landscape where your customers and prospects demand information at their fingertips 24/7 365 days a year?

And more importantly, how do you actually generate positive word of mouth – the holy grail of marketing – so your customers and prospects help promote your business and create an everlasting buzz of excitement around what you have to offer?

It starts by building a solid foundation of marketing basics and then applying it to the online context – and that’s exactly what I explain in my book “21st Century Marketing: What it is, why it matters and how to do it”.

Specifically written to help entrepreneurs and small business owners just like you put marketing firmly at the heart of your business, I’ll show you how to use the 21st Century Marketing System to:

  • Get your message in front of your ideal target audience at the precise moment they want to hear exactly what you have to say
  • Build meaningful, lasting and profitable relationships with your ideal customers so they willingly buy from you again and again
  • Truly engage your customers and prospects by building a powerful brand, keeping your business at the top of their mind and ignoring your competitors
  • Build trust online and offline using a simple three step process based on the latest advancements in understanding human behaviour both online and offline (this tip alone is worth its weight in gold)
  • And most importantly, generate that all important word of mouth for your business by turning your loyal customers into a mighty army of unpaid advocates eager to help spread your message and drive new customers direct to your door.

Imagine how you’d feel if you really understood how marketing really works in the 21st century. What if you knew how to apply digital marketing and social media marketing techniques to your business and create a buzz around your brand?

And let’s not forget the traditional marketing tools which, contrary to what some believe, still very much have their place in the digital world. The truth is – it’s not ‘all about digital’! But you do need to know how, and when, to mix and match traditional, digital, and social media to maximise the return on your marketing investment in the digital age.

My book “21st Century Marketing: What it is, why it matters and how to do it” shows entrepreneurs and small business owners, just like you, how to take a fresh, pragmatic, practical and holistic approach to all your marketing activities with one specific aim in mind: to deliver the right message to the right audience at the right time using the right tools. It offers a simple solution to today’s complex marketing problem every entrepreneur and small business owner faces day in, day out.

As an entrepreneur turned part-time academic, I’m passionate about sharing my knowledge to help fellow entrepreneurs and small business owners turn opportunity into reality. This is the book I wish I’d had in my early twenties when my first business went bust. Like so many other small business owners who have suffered the same fate, I can directly attribute my first business failure to my lack of marketing skills and expertise.

Don’t let that happen to you!

Fortunately, I can say it’s something I’ve since put right and I’d urge you to do the same!

If you want to increase your sales, attract the right type of customer and generate word of mouth for your business this is one book you will want to read. Why not learn from my decades of experience, in depth personal research, many years of personal and academic study, and discover how to apply this wealth of knowledge to your business today?

Pre-order your copy now and make sure you’re at the front of the queue when it’s released in a few weeks’ time.

Don’t worry! You won’t have to pay a single penny today, in fact you don’t even need a credit card to reserve your copy and you’re not committing yourself if you change your mind. We’ll simply let you know when your copy is ready for dispatch. All you need to do is confirm your order and you’ll receive one of the first limited edition copies hot off the press in whatever format you choose.

In the meantime to whet your appetite I’ll send you a copy of the first chapter absolutely FREE OF CHARGE for you to keep whether or not you decide to purchase the full book when it’s released.

All you need to do is complete the form above by clicking here and then keep an eye on your inbox.

I look forward to receiving your order and supporting you on your entrepreneurial journey…

Welcome to the club!



Chris Kent MSc


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  • This Special Limited First Edition copy of “21st Century Marketing: What it is, why it matters and how to do it” will not only look great on your bookshelf, it’s full of great content to help you build the business and life you desire.
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